In the past, sports broadcasting was the domain of traditional television broadcasters. However, a number of new trends are starting to disrupt the sector. The most prominent one is the shift towards online-streaming or over-the-top (OTT) broadcasting of sports events.
This trend has already impacted the sports streaming market, top betting sites singapore 2023 with online-streaming giants like Netflix and Amazon Prime Video making significant inroads into live sports coverage. As a result, sports properties have been pursuing live-sports rights with more vigour than ever before.
The OTT sports streaming landscape is also transforming the hospitality sector, with pubs, bars and clubs now integrating online-streaming of sports into their services to customers. This is mainly attributed to the popularity of Amazon Prime Video’s Premier League Pass package, which enables venues to show live games from Amazon Prime Video on their premises.
While this is a positive disruption, it will need to be monitored carefully, with COVID-19 anticipated to incentivise OTT sports broadcasters to bid for sports rights on a more competitive basis. The market is likely to remain competitive for the foreseeable future, but there are a number of key factors that will determine whether the shift will continue to impact the sports broadcasting sector in the long-term.
For starters, Amazon Prime Video has an extensive library of original content that continues to grow. It also offers a variety of add-on channels, which can be purchased for an extra cost. In addition, the platform offers Freevee (formerly IMDb TV), which has its own slate of original content.
